What a stock advisory costs in India
This industry has no standard rate. It does have a legal ceiling. And it has arithmetic. Both are below, with our own prices in between.
Published 23 September 2026 · Potoos Research Services
The short answer. SEBI caps what a registered Research Analyst may charge an individual or Hindu Undivided Family client. The cap is ₹1,51,000 per family per year. Below that ceiling, published prices start at a few thousand rupees a quarter. Ours are ₹2,999 for three months, ₹5,499 for six and ₹9,999 for a year. They are published here, not quoted on a call. Whether any of them is reasonable depends on the capital it sits against. It does not depend on the number itself.
The legal ceiling nobody can charge above
SEBI caps what a registered Research Analyst may charge an individual or Hindu Undivided Family client. The cap is ₹1,51,000 per family per year. SEBI revises the limit from time to time. Different terms may be negotiated with non-individual and accredited clients. Two things follow from it. Both are worth carrying into any sales conversation.
First, a ceiling exists at all. That is unusual. It is there because this is a regulated activity. Second, a quote above that number, to a household, is outside the rules. The name does not matter: mentorship, a package, a membership, a profit-sharing arrangement. So the number is a useful filter, before you have discussed anything else.
What registered analysts actually charge
Below the ceiling there is no standard rate. What different services charge varies widely. The spread tells you who a service is built for. It does not tell you how good the service is. A price aimed at someone trading ₹50 lakh is not a better price than one aimed at someone trading ₹1 lakh. It is a different product.
Insist on one thing: the price is published, not quoted on a call. A number that changes depending on who is asking is not a price. It is a negotiation. And it usually means the first number you hear is not the last one.
Ours are on the site and on this page:
| Plan | Price | Works out at |
|---|---|---|
| Quarterly, 3 months | ₹2,999 | about ₹1,000 a month |
| Half-yearly, 6 months | ₹5,499 | about ₹917 a month |
| Annual, 12 months | ₹9,999 | about ₹833 a month |
All three sit a long way below the legal cap. That is deliberate, not modesty. The service is built for capital between ₹50,000 and ₹5,00,000. A fee anywhere near ₹1,51,000 would eat the account it was supposed to help.
What the fee actually buys
Not an outcome. No research subscription can sell you one. A service that implies it can is breaking the advertisement code. What a fee buys is a process you can inspect. A call with an entry, a target and a stop-loss set before entry. The reasoning written down. Delivery before the market opens, not during it. And a record that keeps the losing calls next to the others.
Judge the price against the process you can verify. Nobody is allowed to promise you a result, so do not judge it on that.
Is ₹3,000 a quarter reasonable?
That depends entirely on the capital it sits against. It is arithmetic you can run today. There is no forecast in it. A subscription fee is fixed. Your capital is whatever it is. The smaller the capital, the bigger the share the fee takes before a single trade happens. Our suggested minimum is ₹50,000, so start there. At ₹2,999 a quarter, the fee is about 6% of a ₹50,000 account. It is about 3% of a ₹1,00,000 account. And it is under 1% of a ₹5,00,000 account.
The full arithmetic, at four account sizes, is here. It also says why ₹50,000 is the floor we publish.
Four things to ask before you pay anyone
What is the fee, in writing, for the full term?
Not the monthly equivalent, not the discounted first month. The number that leaves your account, and what it renews at.
Does it sit inside the SEBI cap for a family?
Add up everything being offered. The cap is per family per year, across the services a registered analyst provides.
What is the cancellation and refund position?
Ask before paying. Most services in this category do not publish one. Ours is pro rata. It is on the About page.
Is the registration real?
Fees are the second question. Check the registration number on SEBI's register first. Do it for us as readily as for anyone else.
Our prices are on the homepage. They do not change with who is asking. See the three plans. Or read what a paid advisory can and cannot do before you decide any of it is worth paying for.
Common questions
How much does a stock advisory cost per year in India?
There is no standard rate. There is a legal ceiling. SEBI caps what a registered Research Analyst may charge an individual or Hindu Undivided Family client at Rs 1,51,000 per family per year. SEBI revises that limit periodically. Published prices below the ceiling start at a few thousand rupees a quarter. Potoos publishes Rs 2,999 for three months, Rs 5,499 for six and Rs 9,999 for a year.
What is the maximum fee a SEBI registered research analyst can charge?
Rs 1,51,000 per family per year, for individual and Hindu Undivided Family clients. SEBI revises that limit from time to time. Different terms may be negotiated with non-individual and accredited clients. A quote above that figure, to a household, is outside the rules. The name it is given does not matter.
Is Rs 3,000 a quarter reasonable for a stock advisory?
It depends on the capital it sits against. That is arithmetic, not opinion. At Rs 2,999 a quarter the fee is about 6 percent of a Rs 50,000 account, which is our suggested minimum. It is about 3 percent of a Rs 1,00,000 account. And it is under 1 percent of a Rs 5,00,000 account. The same fee is heavy on a small account and minor on a larger one.
Why do some advisory services not publish their prices?
A price quoted on a call can change depending on who is asking. That is a negotiation, not a price. Published prices remove that. Ask for the fee in writing, for the full term. Ask what it renews at. Do both before you pay anyone.
What does the subscription fee actually buy?
A process, not an outcome. No research subscription can promise a result. A service that implies otherwise is breaking SEBI's advertisement code. The fee buys calls with an entry, a target and a stop-loss set before entry. It buys the reasoning in writing. It buys delivery before the market opens. And it buys a record that keeps losing calls alongside the rest.